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Fund Raising Matters

Fund Raising Matters
Goettler Associates presents Fund Raising Matters™, a regular publication offering the latest insights on fund raising.  We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.  

We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.

Click here to subscribe to the email distribution list. You may also drop us a message and ask to receive a printed copy of our newsletter.


Recent Articles

Define and Promote the Value You Provide

Category: FRM Issue 66
You should never assume that people understand exactly what your organization does – its mission, purpose, constituency, people, programs, performance, plans, etc. In our consulting work, we see time and again that the public’s perception of an organization can lag years behind the reality, even among well-informed community leaders. To most...

Marketing to Attract Donor Investment

Category: FRM Issue 67
Too many nonprofit organizations operate on the assumption that the greater their need — and the more they talk about it or “sell it” — the stronger their fundraising appeal will be and the more money they will raise. We must realize that simply being "for the social good" is no longer good enough. Today, what is more likely to attrac...

Five Essential Campaign Marketing Principles

Category: FRM Issue 67
Are you working to position your fundraising campaign for success?  If so, make sure that you are employing the five essential campaign marketing principles: 1. Design for people. Today’s winning campaigns are successful because of the people involved — the campaign leadership, volunteers, and donors. Any marketing materials used in your ...

Positioning Your Campaign for Success

Category: FRM Issue 67
Recently, we hear more and more funders hoping that local nonprofit organizations will collaborate with each other more often and more substantially. In some situations collaboration between two independent groups makes sense for the good of the community, but not always for the nonprofit organizations. Whatever one’s perspective is on the issue ...

On Second Thought: Is Development Too Good for Marketing?

Category: FRM Issue 67
When we try to explain the marketplace perspective and its application to fundraising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be contaminated by the crass business of marketing.  Is development too good for marketing? [caption id="attachment_1927" align="alignright" width="168"]...

Find Out What They Really Think Before You Plan!

Category: FRM Issue 66
What is the first step you should take to move your nonprofit organization to a higher level of performance and effectiveness, especially in fundraising and development? If your first thought is strategic planning, then you have a lot of company. Among the organizations we serve, many have embarked on some kind of strategic planning exercise this y...

What is Branding?

Category: FRM Issue 66
Branding seeks to identify and express the competency that distinguishes your organization. The brand evokes the essence of what your organization is, what it does, and what it stands for. The intent is to create or reinforce, in the minds of your constituents, a powerful bond with the organization and/or program. For a nonprofit organization, a...

On Second Thought: Making the Case for Development

Category: FRM Issue 66
To some of our colleagues, development professionals must seem like a very demanding bunch. We always want or need something: new software, more staff, more volunteers, or a more visible office space closer to the CEO.  And we’re always pushing our way onto the board agenda to present and discuss some urgent matter related to the organization’...

The Proactive Study Interview

Category: FRM Issue 65
A pre-campaign planning study provides an opportunity for your organization to have a meaningful face-to-face exchange with affluent and influential people, through an experienced fundraising consultant. You will not only present your agenda, but learn about theirs— their values, preferences, priorities, and proclivities. The planning study is...

“I Know It’s Feasible…”

Category: FRM Issue 65
We talk to a lot of development professionals about their plans for fundraising campaigns and sometimes hear them say, “I know it’s feasible, so we don’t need to do a study!” These individuals are exactly those whose organizations stand to gain the most from conducting an in-depth pre-campaign planning study. When properly conducted, a c...

Ten Sequential Steps to a Successful Feasibility Study

Category: FRM Issue 65
If you anticipate conducting a pre-campaign planning study (or feasibility study), be sure to allow sufficient time for fundraising counsel to plan and lead your organization through an inclusive process. Counsel will need to prepare for and conduct the study interviews, then carefully analyze the data, and prepare and present the final report with...

Goal Getters: Associated Charities of Ashland County

Category: FRM Issue 65
When Associated Charities’ leaders first began thinking about raising funds to build a new facility, they faced a number of challenges. Although they had been providing short-term emergency financial assistance and food to Ashland County (Ohio) residents for over 100 years, many people in the community were not familiar with the full scope of...

Major Gifts Solicitation

Category: FRM Issue 64
Converting Interest and Involvement to Investment The moment will arrive when it is most advantageous to solicit a major gift. The success of the entire development process depends on your ability to recognize that moment and direct staff and volunteers to act upon it wisely. The “Four Ws” of Major Gift Solicitation Who should ask whom...

On Second Thought: Move Toward the Next Major Gift Through Stewardship

Category: FRM Issue 64
We owe it to our donors to use their gifts responsibly, in accordance with their wishes. Good stewardship is in our own interest as development professionals. Major donors, in particular, are much more willing to continue their support when they’re given lots of reasons to feel good about their last gift. Making our donors feel good requires m...

Major Gift Metrics: Winning the Numbers Game

Category: FRM Issue 64
Strategies for Success Action is fundamental to fundraising success, but it is managing the right actions that can turn a mediocre effort into a record-breaking performance. This is the factor driving the growth of planning for a major gift metrics program. More than just a buzzword, metrics has been pushed to the front of the line as a way to def...
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