Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising. We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.
We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.
Looking back over our firm’s collective experience, it is obvious that changes in the development field have affected how the philanthropic marketplace functions and how capital campaigns are conducted. The essential elements of successful campaigns, however, are not very different from those which have applied for decades.
This is the questio...
An Essential Element of Success
Campaigns rarely unfold precisely as planned. No campaign plan can ever anticipate all the contingencies that are bound to occur during a capital campaign, or how each of these unique situations can best be resolved.
Most capital campaigns aim to generate support at several different levels, from a number of dist...
Is your fundraising campaign undercapitalized? Too many organizations work to demonstrate how little they spend on administration and overhead. But, to take advantage of all the possibilities presented by an intensive capital campaign, the development office must have sufficient human and financial resources to do the job. The presence of couns...
The Campaign Principle
The best way to be successful with any fundraising campaign is to be specific. Put another way, the essential principle of any campaign which achieves or exceeds its goal is that it answers these three questions:
Why is the money necessary?
How much money is required for the project?
When will the campaign be co...
“A HUGE and ringing endorsement for Goettler Associates. The firm directed the Library’s very successful capital campaign 10 years ago. After a competitive vetting process, we selected them again to do work this year. They just completed a campaign planning study for us for a major gift/endowment campaign. The final report was excellent, and very thorough. Mr. Goettler had good rapport with staff, elected officials and trustees – and that interpersonal magic should not be discounted. The community leaders he interviewed had good feedback on his professionalism.”
- Cathi Alloway, Library Director, Schlow Centre Region Library
“In fund raising, volunteer committees need a professional partner who knows how and when to guide, and how and when to push. Goettler Associates certainly was that partner. They greatly helped our transition from fund raising to development.”
- Marcia Ferguson, Executive Director, Parma Hospital Health Care Foundation