Fund Raising Matters

Fund Raising Matters is a registered trademark of Goettler Associates

Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising.  We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.  

We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.

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Category: FRM Issue 53

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The Road Ahead in a Changing Marketplace

Category: FRM Issue 53
Responding to Current Market Survey Results The results of our Outlook 2009 on-line survey* painted a clear picture of what most of us already know. . . raising money today is challenging. But, as development professionals are an optimistic lot, let’s focus on the positive and work to find the best path forward. What did we learn? We learned ...

Is It Time to Throw Out the Campaign Manual?

Category: FRM Issue 53
Major Gift Strategies for Success As our country works toward recovery from this severe recession, many development professionals are asking if the rules have changed. Is it time to rethink our approach to fund-raising and donor engagement? If there is a call for greater efficiency and effectiveness of your development program, we suggest you t...

On Second Thought: Is Social Media Right for Your Organization?

Category: FRM Issue 53
The phenomenal impact of social media on the ‘08 Presidential election has spawned a tidal wave of nonprofits that want to put Twitter, Facebook, LinkedIn and similar applications to work as a fundraising tool. But what is social media? For anyone beyond their 30s, such as board members and possibly chief executives, there remain questions. Ho...