Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising. We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.
We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.
Converting Interest and Involvement to Investment
The moment will arrive when it is most advantageous to solicit a major gift. The success of the entire development process depends on your ability to recognize that moment and direct staff and volunteers to act upon it wisely.
The “Four Ws” of Major Gift Solicitation
Who should ask whom...
We owe it to our donors to use their gifts responsibly, in accordance with their wishes. Good stewardship is in our own interest as development professionals. Major donors, in particular, are much more willing to continue their support when they’re given lots of reasons to feel good about their last gift.
Making our donors feel good requires m...
Strategies for Success
Action is fundamental to fundraising success, but it is managing the right actions that can turn a mediocre effort into a record-breaking performance. This is the factor driving the growth of planning for a major gift metrics program. More than just a buzzword, metrics has been pushed to the front of the line as a way to def...
Planning for Major Gifts
The new calendar year arrived once again with the anticipation of growth in our fundraising results and new levels of accomplishment for our organizations. For most development professionals the New Year also begins with zero dollars raised toward our annual goals. The best way to achieve these goals and to fund your organ...
“We’re very excited about making this wonderful cultural resource accessible to the public, and grateful to Goettler Associates for helping us get off to such a strong start.”
- Mary F. Rounsavall, President, Yew Dell Gardens
“Through Goettler Associates guidance our campaign significantly increased the community’s awareness of the Hospital. It helped us to make many new friends, and made it much easier to identify and recruit new Foundation board members.”
- Bonnie M. Faulkner, Executive Director, Wilson Memorial Hospital Foundation