Fund Raising Matters

Fund Raising Matters is a registered trademark of Goettler Associates

Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising.  We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.  

We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.

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Category: FRM Issue 67

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On Second Thought: Is Development Too Good for Marketing?

Category: FRM Issue 67
When we try to explain the marketplace perspective and its application to fundraising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be contaminated by the crass business of marketing.  Is development too good for marketing? [caption id="attachment_1927" align="alignright" width="168"]...

Positioning Your Campaign for Success

Category: FRM Issue 67
Recently, we hear more and more funders hoping that local nonprofit organizations will collaborate with each other more often and more substantially. In some situations collaboration between two independent groups makes sense for the good of the community, but not always for the nonprofit organizations. Whatever one’s perspective is on the issue ...

Five Essential Campaign Marketing Principles

Category: FRM Issue 67
Are you working to position your fundraising campaign for success?  If so, make sure that you are employing the five essential campaign marketing principles: 1. Design for people. Today’s winning campaigns are successful because of the people involved — the campaign leadership, volunteers, and donors. Any marketing materials used in your ...

Marketing to Attract Donor Investment

Category: FRM Issue 67
Too many nonprofit organizations operate on the assumption that the greater their need — and the more they talk about it or “sell it” — the stronger their fundraising appeal will be and the more money they will raise. We must realize that simply being "for the social good" is no longer good enough. Today, what is more likely to attrac...