Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising. We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.
We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.
When we try to explain the marketplace perspective and its application to fundraising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be contaminated by the crass business of marketing. Is development too good for marketing?
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Recently, we hear more and more funders hoping that local nonprofit organizations will collaborate with each other more often and more substantially. In some situations collaboration between two independent groups makes sense for the good of the community, but not always for the nonprofit organizations. Whatever one’s perspective is on the issue ...
Are you working to position your fundraising campaign for success? If so, make sure that you are employing the five essential campaign marketing principles:
1. Design for people.
Today’s winning campaigns are successful because of the people involved — the campaign leadership, volunteers, and donors. Any marketing materials used in your ...
Too many nonprofit organizations operate on the assumption that the greater their need — and the more they talk about it or “sell it” — the stronger their fundraising appeal will be and the more money they will raise.
We must realize that simply being "for the social good" is no longer good enough.
Today, what is more likely to attrac...
“A HUGE and ringing endorsement for Goettler Associates. The firm directed the Library’s very successful capital campaign 10 years ago. After a competitive vetting process, we selected them again to do work this year. They just completed a campaign planning study for us for a major gift/endowment campaign. The final report was excellent, and very thorough. Mr. Goettler had good rapport with staff, elected officials and trustees – and that interpersonal magic should not be discounted. The community leaders he interviewed had good feedback on his professionalism.”
- Cathi Alloway, Library Director, Schlow Centre Region Library
“In fund raising, volunteer committees need a professional partner who knows how and when to guide, and how and when to push. Goettler Associates certainly was that partner. They greatly helped our transition from fund raising to development.”
- Marcia Ferguson, Executive Director, Parma Hospital Health Care Foundation