Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising. We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.
We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.
When we try to explain the marketplace perspective and its application to fundraising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be contaminated by the crass business of marketing. Is development too good for marketing?
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Recently, we hear more and more funders hoping that local nonprofit organizations will collaborate with each other more often and more substantially. In some situations collaboration between two independent groups makes sense for the good of the community, but not always for the nonprofit organizations. Whatever one’s perspective is on the issue ...
Are you working to position your fundraising campaign for success? If so, make sure that you are employing the five essential campaign marketing principles:
1. Design for people.
Today’s winning campaigns are successful because of the people involved — the campaign leadership, volunteers, and donors. Any marketing materials used in your ...
Too many nonprofit organizations operate on the assumption that the greater their need — and the more they talk about it or “sell it” — the stronger their fundraising appeal will be and the more money they will raise.
We must realize that simply being "for the social good" is no longer good enough.
Today, what is more likely to attrac...
My experience with Goettler Associates has been nothing short of outstanding. The team helped Union Hospital Foundation to far exceed our capital campaign goal. Goettler Associates was instrumental in the feasibility study phase, pre-campaign planning and implementation of our capital campaign that enabled Union Hospital to open our new 500,000 square foot building project. I would highly recommend Goettler Associates, for they are of the highest integrity and one of the most flexible firms I have ever encountered.
- Jim Bertoli, Executive Director of Alumni Affairs at Rose-Hulman Institute of Technology
Goettler Associates has been an invaluable partner and resource for us as we move through our first year as a new Foundation. They have been beside us every step of the way, guiding us and ensuring our long-term success.
- Mary Dickey, Executive Director – Margaret Mary Health Foundation