Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising. We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.
We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.
Emphasize the Process for a Better Product
[caption id="attachment_2777" align="alignright" width="300"] Early involvement of key stakeholders is essential to the case process[/caption]
When it’s done right, the process of developing the case for support can be as valuable as the finished product. Poorly executed, the process can become a nightm...
The Marketplace Perspective
Together with sufficient prospects and volunteers, a compelling case for support is generally considered indispensable to a successful capital campaign – or any other major gift fundraising activity. Most experienced fundraisers can easily give you a clear definition of the case for support. But, ask someone to define...
We’ve said this before, but it bears repeating: the donor’s perspective is essential to the case for support. When you initiate the preparation of your case, you should involve key members of your organizational family and your best donor prospects in the process. In doing so, you are not only working to identify the unique perspective of your ...
When the time comes to review the first draft of the case, what should you look for? Based on our experience, an effective case for support should:
Maintain the donor’s perspective and reflect the values, interests, and aspirations of prospective donors and volunteers.
Build upon the strengths, accomplishments, and capabilities of the ins...
“Through Goettler Associates guidance our campaign significantly increased the community’s awareness of the Hospital. It helped us to make many new friends, and made it much easier to identify and recruit new Foundation board members.”
- Bonnie M. Faulkner, Executive Director, Wilson Memorial Hospital Foundation
“We’re very excited about making this wonderful cultural resource accessible to the public, and grateful to Goettler Associates for helping us get off to such a strong start.”