Fund Raising Matters

Fund Raising Matters is a registered trademark of Goettler Associates

Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising.  We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.  

We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.

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Category: FRM Issue 68

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Use Your Case to Win the Campaign

Category: FRM Issue 68
Emphasize the Process for a Better Product [caption id="attachment_2777" align="alignright" width="300"] Early involvement of key stakeholders is essential to the case process[/caption] When it’s done right, the process of developing the case for support can be as valuable as the finished product. Poorly executed, the process can become a nightm...

What Makes your Case Credible?

Category: FRM Issue 68
The Marketplace Perspective Together with sufficient prospects and volunteers, a compelling case for support is generally considered indispensable to a successful capital campaign – or any other major gift fundraising activity. Most experienced fundraisers can easily give you a clear definition of the case for support. But, ask someone to define...

On Second Thought: Use Your Donors to Write the Case

Category: FRM Issue 68
We’ve said this before, but it bears repeating: the donor’s perspective is essential to the case for support. When you initiate the preparation of your case, you should involve key members of your organizational family and your best donor prospects in the process. In doing so, you are not only working to identify the unique perspective of your ...

8 Elements of an Effective Case for Support

Category: FRM Issue 68
When the time comes to review the first draft of the case, what should you look for? Based on our experience, an effective case for support should: Maintain the donor’s perspective and reflect the values, interests, and aspirations of prospective donors and volunteers. Build upon the strengths, accomplishments, and capabilities of the ins...