Goettler Associates presents Fund Raising Matters ™, a regular publication offering the latest insights on fund raising. We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.
We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.
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You should never assume that people understand exactly what your organization does – its mission, purpose, constituency, people, programs, performance, plans, etc. In our consulting work, we see time and again that the public’s perception of an organization can lag years behind the reality, even among well-informed community leaders.
To most...
What is the first step you should take to move your nonprofit organization to a higher level of performance and effectiveness, especially in fundraising and development? If your first thought is strategic planning, then you have a lot of company. Among the organizations we serve, many have embarked on some kind of strategic planning exercise this y...
Branding seeks to identify and express the competency that distinguishes your organization. The brand evokes the essence of what your organization is, what it does, and what it stands for. The intent is to create or reinforce, in the minds of your constituents, a powerful bond with the organization and/or program.
For a nonprofit organization, a...
To some of our colleagues, development professionals must seem like a very demanding bunch. We always want or need something: new software, more staff, more volunteers, or a more visible office space closer to the CEO. And we’re always pushing our way onto the board agenda to present and discuss some urgent matter related to the organization’...
Goettler Associates has continually demonstrated their commitment to excellence through their honesty, mastery of fund-raising principles and ethics, and their ability to work with a wide range of personalities and situations. I highly recommend Goettler Associates.
- David Elrod, Director of Institutional Advancement Dalton State College
If I had a life to live over, I think I would want to do what you folks do with others. I remember with great fondness your effective guidance with the KSU-A campaign. Great fun!
- Glen Warner, Campaign Chair, Kent State University Ashtabula
