Category Archives for FRM Main Category

Reported Increase in Fund-Raising Results

Fund-Raising Results are Improving The most encouraging discovery in our Outlook 2013: The Road Ahead Survey is the report of more favorable fund-raising results for last year. While it does not appear that as many organizations have reached the success levels reported in our 2006 survey, things are clearly improving . . . a lot! […]

Online Survey Results: Outlook 2013

Online Survey Results: Outlook 2013 Goettler Associates has completed it’s fourth survey of the philanthropic marketplace, and we are pleased to discover that there has been a dramatic shift toward a more optimistic outlook for the future. Seventy-four percent of organizations anticipate a future increase in gift revenue from individuals. This outlook represents a 38-point […]

Focus on Individuals to Raise More

Our analysis of the Outlook 2013 survey took an in-depth look at a wide range of factors that contributed to how and why organizations raised more.  Our conclusion: Focus on Individuals to Raise More. Seventy-one percent of the organizations that raised more in Outlook 2013, did so because individual donors are giving more — more […]

What changes have you made to improve fundraising results?

Who wants to improve fundraising results? Let’s face it, it’s basic human nature, everyone wants to know what the other guys (e.g. all y’all) are doing. . . so we asked! Survey participants told us what changes they have already made to improve fundraising results, and: 82% have increased overall strategy and methods 63% have […]

We Don't Need a Strategic Plan . . . Just a Good Case for Support!

A Solid Organization and a Worthwhile Project Most development professionals can probably count on one hand the number of times a donor asked for the organization’s strategic plan. Rarely is anyone interested in seeing a detailed planning document — they just want a summary of the case for support, or the elevator speech. So who […]

Who Should Write the Case for Support?

Invest in an Inclusive Process One of the earliest steps in preparing to raise money is to research and write a case for support. Unfortunately, not everyone knows what a case for support looks like or what it should contain. We can honestly state that the concept of the case for support is probably the […]

Your Case for Support should include a Profile of the Institution

In today’s fast and faster pace, we often lose sight of what should be included in the case for support. The preparation of your case for support should begin by creating a clear and factual profile of your organization. The accumulation and centralization of information is often the first vital step of positioning your organization. […]

Ohio State Bar Association’s Moyer Legacy Fund Reaches Goal

Goal Getter:  At the time of his unexpected death in April 2010, Thomas J. Moyer served as Chief Justice of the Ohio Supreme Court for nearly 24 years — the longest tenure of any sitting chief justice. In response, members of the Ohio State Bar Association discussed an initiative to raise funds in support of […]

Targeted Fundraising Improves Marketing

Research and Segmentation Many people are confused about marketing versus fund-raising. They’re not actually the same thing. Marketing can best be described in the for-profit world as getting the product to market, whereas the fund-raising function of your nonprofit involves receiving a donation. It is undeniable that there are areas where nonprofit marketing and your organization’s […]

Use Pronouns to Maintain Marketplace Perspective

Whose “needs” are important? When trying to explain the marketplace perspective and its application to fund-raising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be mixed with the “crass” business of marketing. For some, marketing is little more than a euphemism for selling, and its practice threatens to […]