Category Archives for FRM Main Category

The Campaign Plan: Putting It All Together

An Essential Element of Success Campaigns rarely unfold precisely as planned. No campaign plan can ever anticipate all the contingencies that are bound to occur during a capital campaign, or how each of these unique situations can best be resolved. Most capital campaigns aim to generate support at several different levels, from a number of […]

On Second Thought: Is Your Fundraising Campaign Undercapitalized?

Is your fundraising campaign undercapitalized?  Too many organizations work to demonstrate how little they spend on administration and overhead.  But, to take advantage of all the possibilities presented by an intensive capital campaign, the development office must have sufficient human and financial resources to do the job. The presence of counsel cannot fully compensate for […]

Be Specific!

The Campaign Principle The best way to be successful with any fundraising campaign is to be specific. Put another way, the essential principle of any campaign which achieves or exceeds its goal is that it answers these three questions: Why is the money necessary? How much money is required for the project? When will the campaign […]

Strategic Planning and Fundraising

Donor Involvement Whenever a major fundraising effort is contemplated, at least one volunteer can be counted on to ask, “Why can’t we just skip the planning part?  We know what we need to do: get out there and raise the money!” It’s a fair question.  What does the strategic leadership process – or any planning […]

Will Strategic Leadership Help Your Organization?

The strategic leadership process is a disciplined approach to getting organizations to focus on results, and it is more than strategic planning.  The process helps leaders define and successfully implement their goals.  It can be beneficial to almost any organization, public or private, that seeks to improve its service to society.  The process has proven […]

How Effective is Your Planning?

A simple self-evaluation To assess the effectiveness of your last planning endeavor, ask yourself and your colleagues if the effort generated the desired results and impact on your organization.  Use the following checklist to assess your performance.  Are all of your board members, staff, and key volunteers able to articulate the organization’s mission and goals? […]

What Ever Happened to Our Strategic Plan?

Organizational Success What is the relationship between your organization’s fundraising objectives and its long-term vision for the future, and its strategic plan?  Most fundraising professionals will concur that your campaign objectives should be tied to a higher vision developed through long-term planning. In our experience, however, we have witnessed a much different reality: We have […]

What kind of support do our volunteers need most?

Volunteers bring to us their commitment, enthusiasm, reputation, and relationships. As development professionals, what we can give them is the benefit of our knowledge and experience. To make our volunteers effective (which will keep them coming back), we need to ensure that they: Know the organization and its purpose Understand the case for support and […]

How to Spot Effective Volunteers

Identifying fundraising volunteers and leaders amidst your corps of volunteers is no simple process. Not all will have the ability or desire to be effective fundraisers, so when you identify someone who is willing and able, seize the opportunity. Of course, not everyone who volunteers to assist with fundraising will possess all of the ingredients […]

Why Bother with Volunteers in Development?

The Role of Volunteers in Development Contrary to some notions today, volunteerism is more important than ever. In a time when more and more fundraising efforts are partially or completely dependent on professional staff, the notion of volunteerism in development may seem impractical or even anachronistic. Admittedly, managing a corps of volunteers can be just […]