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Testimonials
Goettler Associates has continually demonstrated their commitment to excellence through their honesty, mastery of fund-raising principles and ethics, and their ability to work with a wide range of personalities and situations. I highly recommend Goettler Associates.
- David Elrod, Director of Institutional Advancement Dalton State CollegeCuyahoga Valley Christian Academy contracted with Goettler Associates for fundraising consulting services in connection with a $5 million capital campaign to create a permanent endowment to support need-based financial aid at the school. We found that the firm’s expertise and willingness to hold our feet to the fire was invaluable. This campaign was my first experience in a major fundraising effort, so I tried to soak up all of the expertise David had to offer, and I can tell you his experience was vast. My experience working with Goettler Associates was positive in every way; I would not hesitate to contract with them again.
- Roger Taylor, Ph.D., President Cuyahoga Valley Christian Academy
Category Archives for FRM Issue 67 |
On Second Thought: Is Development Too Good for Marketing?
When we try to explain the marketplace perspective and its application to fundraising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be contaminated by the crass business of marketing. Is development too good for marketing? From this point of view, marketing is little more than a euphemism for […]
Positioning Your Campaign for Success
Recently, we hear more and more funders hoping that local nonprofit organizations will collaborate with each other more often and more substantially. In some situations collaboration between two independent groups makes sense for the good of the community, but not always for the nonprofit organizations. Whatever one’s perspective is on the issue of collaboration, it […]
Five Essential Campaign Marketing Principles
Are you working to position your fundraising campaign for success? If so, make sure that you are employing the five essential campaign marketing principles: 1. Design for people. Today’s winning campaigns are successful because of the people involved — the campaign leadership, volunteers, and donors. Any marketing materials used in your campaign should be designed […]
Marketing to Attract Donor Investment
Too many nonprofit organizations operate on the assumption that the greater their need — and the more they talk about it or “sell it” — the stronger their fundraising appeal will be and the more money they will raise. We must realize that simply being “for the social good” is no longer good enough. Today, […]