Category Archives for FRM Issue 55

Are Campaign Planning Studies Only for Brick and Mortar Fundraising?

Campaign Planning Studies Over the years we’ve encountered more than a few organizations that have an outdated view of capital campaigns, thinking major campaigns can only support brick and mortar expansions. There is no denying the fact that capital campaigns are often successfully conducted for new and expanded buildings. But is that new building the […]

When NOT to Conduct a Campaign Planning Study

Does A Careful Campaign Planning Study Always Lead to Greater Success? If a nonprofit executive tells a consultant they want to launch a capital campaign, the consultant will first recommend a study, right? Best practices in fund-raising management point to the importance of and the need for a campaign planning study (a.k.a. feasibility study). In […]

Warning signs for when NOT to conduct a campaign planning study

A Self-Assessment: If any of these statements accurately describe your organization, you may NOT be ready to conduct a campaign planning study. Your organization has not conducted an externally-based strategic plan. Your proposed goal is indistinguishable from annual or program goals. Your organization lacks a general case for support that differentiates your organization and positions […]

On Second Thought: The New New Normal

On Second Thought . . .  I first met Gayle in May 2009. She has been on the board of a public library in Pennsylvania for a long time. After a considerable amount of energy researching the community’s usage and strategic planning, the board decided the current library was far too small to effectively serve […]