Fund Raising Matters

Fund Raising Matters
Goettler Associates presents Fund Raising Matters™, a regular publication offering the latest insights on fund raising.  We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.  

We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.

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Category: FRM Issue 66

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Define and Promote the Value You Provide

Category: FRM Issue 66
You should never assume that people understand exactly what your organization does – its mission, purpose, constituency, people, programs, performance, plans, etc. In our consulting work, we see time and again that the public’s perception of an organization can lag years behind the reality, even among well-informed community leaders. To most...

Find Out What They Really Think Before You Plan!

Category: FRM Issue 66
What is the first step you should take to move your nonprofit organization to a higher level of performance and effectiveness, especially in fundraising and development? If your first thought is strategic planning, then you have a lot of company. Among the organizations we serve, many have embarked on some kind of strategic planning exercise this y...

What is Branding?

Category: FRM Issue 66
Branding seeks to identify and express the competency that distinguishes your organization. The brand evokes the essence of what your organization is, what it does, and what it stands for. The intent is to create or reinforce, in the minds of your constituents, a powerful bond with the organization and/or program. For a nonprofit organization, a...

On Second Thought: Making the Case for Development

Category: FRM Issue 66
To some of our colleagues, development professionals must seem like a very demanding bunch. We always want or need something: new software, more staff, more volunteers, or a more visible office space closer to the CEO.  And we’re always pushing our way onto the board agenda to present and discuss some urgent matter related to the organization’...