Do you know your donor retention numbers?  If you don’t know your number, then you probably don’t realize that all your hard work to acquire new donors is not having the impact on your organization that you thought it might.  Here is another, yes yet another, article on the importance of donor retention.  If you are not looking at your donor retention figures you should be, and you should have a very deliberate plan and focused effort to improve this key performance factor of your development program.  

The Donor Retention Clock Is Ticking

Jeff Jowdy