Goettler Associates’ professional services will keep you Moving Ahead through careful and deliberate Planning.
The planning study provides a comprehensive picture of the direction the campaign should take, and to whom it should be aimed. The detailed information gathered during the study will be one of the primary tools you will use in planning your fund-raising strategy.
The study report is an invaluable planning document that contains a recommended campaign goal; a summary and analysis of interviews, statistical documentation, direct quotes without actual attribution; and, most important, recommendations for continued campaign planning, preparation, and implementation.
Our popular and moderately priced SMART-FOCUS Fund-Raising Analysis adopts a strength-based approach to our analysis and can be completed in a matter of weeks. Our report and recommendations will focus your efforts on quickly improving and sustaining increased fund-raising results.
What’s different about our SMART-FOCUS approach? We don’t believe that weaknesses and strengths are necessarily opposites when it comes to improving performance. That is, focusing on weaknesses does not create strengths. Perhaps you have observed a situation where an in-depth assessment of a department or operational function concluded that steps must be taken to correct the personal behavior or skill sets of various staff members. The process can be time consuming, stressful, and expensive. And the results, as they are based on identified weaknesses; do not automatically strengthen the operation’s effectiveness, particularly in the short term.
Our holistic approach to fund raising works to establish development as part of the institutional advancement culture, and prevents the Asilo effect that can inhibit robust fund raising.
During the assessment, a professional examines and evaluates the development personnel, ongoing and former fund-raising programs, existing procedures, and the maintenance of records and data. The findings of the investigation will form the basis for strategies to integrate development as part of every staff member and volunteer responsibility to advance your institution.
However, Strategic Planning is often conducted only with limited internal staff and board perspectives, or more accurately resembles operational planning, rather than considering the entire environment in which the organization is operating. Most important, strategic planning should consider development goals to partially or fully fund the organization’s future aspirations. Our work involves the careful research of both internal and external stakeholder perspectives of the organization, establishing a board and staff partnership to build future goals and objectives for the organization based on its constituencies, needs and desires.