NonProfit News and Information

Here at Goettler Associates, we are continuously watching developments in the philanthropic marketplace, reviewing new research studies, reading trade publications, and scouring blogs and the internet. The quantity of available information is a little overwhelming at times, so we though we’d share the NonProfit News That Matters most.

Let us know what you think, join the conversation.


Recent Articles

Are you tracking donor retention rates?

Category: News & Information
We are proud of Lori H. Overmyer, Executive Vice President, and her continued leadership with the AFP Research Council and the ongoing (FEP) Fundraising Effectiveness Project.  If you are not monitoring your organization's donor retention rates you should be.  Creating donor communication and stewardship programs to increase your donor retention ...

AFP Compensation Survey

Category: News & Information
Advancing Philanthropy | Volume 25/ Number 3 / www.afpnet.org By Lori Hunter Overmyer, MBA, CFRE, Executive Vice President, GoettlerAssociates   The Association of Fundraising Professionals' annual compensation and benefits study, based thisyear on the input of 3,536 respondents (3,037 from the United States and 499 from Canada), provides...

Making the ASK Online Is Different.

Category: News & Information
  All fundraising is not the same.  How you "ask" and what you "ask for" appears to be different based on how you do the "asking."  This article from Jon Powell at NextAfter describes the importance of organizing the "ask" in your online donation form.  As major-gift fundraisers, we believe that the greatest sin is not to make the ...

Fundraising Effectiveness Project – 2017 Survey Report

Category: Research & Special Reports
The 2017 Fundraising Effectiveness Project Survey Report summarized data from 10,829 non-profit organizations covering year to year fundraising results for 2015-2016. Get the full report here: 2017 FUNDRAISING EFFECTIVENESS SURVEY REPORT Here is a quick outline of just some of the findings: Participating organizations raised $9.129 billion ...

Words Nonprofits Should Avoid – 2018 Edition

Category: Marketing & Communications
We laughed at first and then we winced.  Yes, the truth hurts.  If one is being honest with themselves, we've all done it.  We've all used pointless, undefinable, filler words that help the author complete a task, yet do nothing to actually communicate our point, nor help the reader.  Big Duck has come out with the next article in the...

Keep Your Donors Giving Again and Again

Category: Fund Raising
Thanks to Penelope Burk for bravely jumping into this topic!  Her thoughtful article reminds us to keep our focus on our donors and to be resolute in executing a specific plan that is right for our organization.  Without this focus, it is difficult to resist the allure of national campaigns and promotions such as  Giving Tuesday.  Across the in...

What Do People Want When They Give to Nonprofits?

Category: News & Information
Oh my, what an enticing title!  This article from FastCompany certainly caught our eye, as we suspect it would for most development and fundraising professionals.  Despite being a little put-off by the author's recounting of  a few recent and high profile bad apples in the third sector, we worked through the article and the actual report.  Both...

Example: How to Use Pronouns in Fundraising

Category: Marketing & Communications
We talk a lot about the proper use of pronouns in fundraising communications and fundraising appeals.  Our perspective is based on trying to demonstrate that the nonprofit organization is donor centered.  In some circles this is referred to as adopting the marketplace perspective.  There was a very high profile example today of how to do this co...

Will a rising tide help your organization?

Category: News & Information
Great news!  New study predicts fundraising stability for 2017 and beyond.  Certainly a favorable environment for fundraising is a welcome change from the environment that many organizations have experienced over parts of the past decade.  But, as development professionals, we all know that a broad market prediction such as this actually means l...

Use the 2016 U.S. Trust Study to Encourage Your Volunteers

Category: News & Information
This year's report findings should help to further encourage the fundraising advocacy of your volunteers.  If you could show a current or prospective volunteer information that illustrates the likelihood their efforts will be rewarded with success, would you use it?  The sixth bi-annual U.S. Trust (IU Lily School of Philanthropy) study of high ne...

Focus on Donor Retention Rates to Develop Your S.M.A.R.T. Plan

Category: News & Information
This recent article and research conducted by Heather Yandow at Third Space Studio reminds us all that there are few short cuts in the business of philanthropy. We dove into this article because it called for the need to measure donor retention rates. Donor retention seems to be getting a great deal of attention in our industry today, and for good ...

Shouldn't Everyone Start with their Elevator Speech?

Category: Case for Support
We don’t think so. In his recent article, "The Pitch is Dead. Long Live the Conversation," Kevin Starr gives a wonderful testimony for why relationship-based fundraising appeals are better than the sales minded approach typified by the elevator speech. Sure enough, fundraisers can learn a great deal from the adroit professional salesman, but few ...

Your Mission? Inspiring Donors!

Category: News & Information
A recent Gallup poll reminds nonprofit executives and development professionals, once again, of the importance of a strong, meaningful mission and brand.  This Gallup research reveals that donors give to organization whose mission aligns with their personal interests and beliefs.  Donors also want to give to trustworthy organizations, with sol...

Coaching Your Team to Success

Category: Fund Raising
Empowering others, establishing trust, learning from mistakes and setbacks, and having confidence in your team's abilities may seem like obvious methods of achieving results, but too often, leaders fail to put in the time it takes to cultivate a successful environment in the teams they lead. In a recent article by Christina Curtis, an executive c...

Getting to Know Why Donors Give

Category: News & Information
A recent article by Michael J. Rosen explores why donors give, according to the results of a survey conducted by Abila, a provider of services and software for non-profits. Donors are obviously important to non-profit organizations, but a disconnect can exist between how donors actually interact with the organizations that they support and how sa...