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NonProfit News and Information

Here at Goettler Associates, we are continuously watching developments in the philanthropic marketplace, reviewing new research studies, reading trade publications, and scouring blogs and the internet. The quantity of available information is a little overwhelming at times, so we though we’d share the NonProfit News That Matters most.

Let us know what you think, join the conversation.

Recent Articles

New Fundraising Rules

Category: News & Information
New information released from AFP's Fundraising Effectiveness Project (FEP) indicates that we have some new rules to learn on what matters most and how to get to goal.  We love all the new tools and resources available to nonprofit organizations to get their message out, and to build online relationships with new donor constituents through socia...

What Do People Want When They Give to Nonprofits?

Category: News & Information
Oh my, what an enticing title!  This article from FastCompany certainly caught our eye, as we suspect it would for most development and fundraising professionals.  Despite being a little put-off by the author's recounting of  a few recent and high profile bad apples in the third sector, we worked through the article and the actual report.  Both...

Example: How to Use Pronouns in Fundraising

Category: Marketing & Communications
We talk a lot about the proper use of pronouns in fundraising communications and fundraising appeals.  Our perspective is based on trying to demonstrate that the nonprofit organization is donor centered.  In some circles this is referred to as adopting the marketplace perspective.  There was a very high profile example today of how to do this co...

Will a rising tide help your organization?

Category: News & Information
Great news!  New study predicts fundraising stability for 2017 and beyond.  Certainly a favorable environment for fundraising is a welcome change from the environment that many organizations have experienced over parts of the past decade.  But, as development professionals, we all know that a broad market prediction such as this actually means l...

Use the 2016 U.S. Trust Study to Encourage Your Volunteers

Category: News & Information
This year's report findings should help to further encourage the fundraising advocacy of your volunteers.  If you could show a current or prospective volunteer information that illustrates the likelihood their efforts will be rewarded with success, would you use it?  The sixth bi-annual U.S. Trust (IU Lily School of Philanthropy) study of high ne...

Focus on Donor Retention Rates to Develop Your S.M.A.R.T. Plan

Category: News & Information
This recent article and research conducted by Heather Yandow at Third Space Studio reminds us all that there are few short cuts in the business of philanthropy. We dove into this article because it called for the need to measure donor retention rates. Donor retention seems to be getting a great deal of attention in our industry today, and for good ...

Shouldn’t Everyone Start with their Elevator Speech?

Category: Case for Support
We don’t think so. In his recent article, "The Pitch is Dead. Long Live the Conversation," Kevin Starr gives a wonderful testimony for why relationship-based fundraising appeals are better than the sales minded approach typified by the elevator speech. Sure enough, fundraisers can learn a great deal from the adroit professional salesman, but few ...

Your Mission? Inspiring Donors!

Category: News & Information
A recent Gallup poll reminds nonprofit executives and development professionals, once again, of the importance of a strong, meaningful mission and brand.  This Gallup research reveals that donors give to organization whose mission aligns with their personal interests and beliefs.  Donors also want to give to trustworthy organizations, with sol...

Coaching Your Team to Success

Category: Fund Raising
Empowering others, establishing trust, learning from mistakes and setbacks, and having confidence in your team's abilities may seem like obvious methods of achieving results, but too often, leaders fail to put in the time it takes to cultivate a successful environment in the teams they lead. In a recent article by Christina Curtis, an executive c...

Getting to Know Why Donors Give

Category: News & Information
A recent article by Michael J. Rosen explores why donors give, according to the results of a survey conducted by Abila, a provider of services and software for non-profits. Donors are obviously important to non-profit organizations, but a disconnect can exist between how donors actually interact with the organizations that they support and how sa...

Fundamental Foundations of Fundraising

Category: Fund Raising
Here is a new take on composing a list of fundamental fundraising principles by UK's fundraising sage Ken Burnett at SOFII (showcase of fundraising innovation and inspiration).  This list may be new to some, and strangely familiar to most here in the US.   It provides a wonderful reminder of what it takes to realize the true fundraising potential...

Evaluating the Special Event Fundraiser

Category: Fund Raising
The Special Event Fundraiser has long been a pet peeve of ours.  It seems that every organization conducts their share of special events, unfortunately, too many seem to take on a life of their own and are now divorced from any rational strategy to truly advance the organization.  The March issue of the Chronicle of Philanthropy has some though...

How do Fundraisers stay current in our digital world?

Category: Fund Raising
The constantly evolving tools available to development professionals today are truly amazing.  The pace of change is staggering.  Are you old enough to remember what breakthrough technology used to look like, such as what the laser printer did for direct mail fundraising?  This article (found in the Association of Fundraising Professional's eNew...

Newsflash: Capital Campaigns Raise More Money

Category: News & Information
As reported in the Chronicle of Philanthropy, a recent study by the Nonprofit Research Collaborative reports that in 2015 capital campaigns helped to drive bigger revenues, and that two-thirds of those organizations that were in a capital campaign reported that giving was up.  What did you say?  This isn't really shocking news!  No, it's not sur...

Can your front line people answer these donor questions?

Category: Fund Raising
We have been watching the incredible growth of donor-advised funds, not only at your local community foundation but more significantly at investment firms like Fidelity, Schwab and Vanguard.  Donor-advised funds represented four of the top ten recipients on The 2014 Philanthropy 400.  Lots of financial advisers are getting in on the game.  This ...
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