NonProfit News That Matters

Here at Goettler Associates, we are continuously watching developments in the philanthropic marketplace, reviewing new research studies, reading trade publications, and scouring industry blogs. The quantity of available information is a little overwhelming at times, so we though we’d help our friends and colleagues along by sharing the NonProfit News That Matters most.

Let us know what you think, join the conversation.


Recent Articles

Covid-19: Reopening with Resilience, Realism & Trust

Category: News & Information
Memorial Day – the traditional beginning of summer – looked like no other this year.  But with it came the news that, in many parts of the country, people began to look at the gradual reopening of our economy.  Somehow the word “reopening” is too facile a term to adequately describe what we have all endured. . .perhaps re-emergen...

Covid-19 Week 10: How to Make It Easier

Category: News & Information
Welcome to Week 10 of our Covid-19 fundraising blog.  When this all started, we didn’t realize that we’d be at it for ten weeks.  Writing a weekly blog is harder than we first imagined.  Life is like that sometimes. How to Make Fundraising Easier Saying you are going to do something is often easier than actually doing it....

Covid-19 Week 9: Don’t Jump to Conclusions

Category: News & Information
Don’t jump to conclusions based on the spate of donor surveys that are starting to surface, and attempting to gauge the effects of coronavirus on the future behavior of donors.  The results are at best inconclusive, and at worst alarming.  Don't Jump to Conclusions: with donor surveys predicting doom and gloom Take, for instance...

Covid-19 Week 8: Time to Reverse Engineer the Special Event

Category: Fund Raising
Demonstrating our own advice to be nimble and adapt to the circumstances, we are sending our Tuesday blog on Wednesday of week 8.  We thought it was best to steer clear of #GivingTuesdayNow. Time to Reverse Engineer the Special Event We hope you had great success with Giving Tuesday in May and tested some new strategies and ta...

Week 7: Living with Covid-19 and Not Knowing

Category: News & Information
It is week seven of the great shutdown and there is still so much that we don’t know.  We ended our post last week with the acknowledgement that we don’t know, but we were going to find out.  Well, having spent some time thinking about it, knowing is difficult to achieve.  We all believe we know certain things.  Many of us ...

Covid-19 Week 6: Lessons Learned

Category: News & Information
Raise your hand if you know more about the Spanish Flu of 1918 than you ever dreamt you would.  If “goodbye” has been replaced by “stay safe and stay healthy.” If you have grown weary of the phrase “Don’t let a good crisis go to waste” or some variation thereof.  What else have we learned these past weeks? Covid-19 Fundr...

Don’t forget about the SECURE Act

Category: Fund Raising
Everyone is talking about the CARES Act and the deep and lasting impact of the corona virus on our lives and our economy. And rightfully so! But when we get back to raising money for our organizations we need to be equally aware of the impact of the SECURE Act. We all know that older donors are likely the best candidates for large major gifts, ...

Covid-19 Week 5: Zoom in on better etiquette when video conferencing

Category: Marketing & Communications
Zoom in on better Etiquette It is the second day of week five in Covid-19 Fundraising, and like you we visited with family and friends over the past weekend via video conferencing to share Easter/Passover Holiday greetings.  We’ve also been using Zoom for virtual happy hour with friends and colleagues over these past weeks, and it is bec...

Covid-19 Week 4: Adopt, Adapt, Improve

Category: Fund Raising
It is the second day of week four of Covid-19 Fundraising, and this week we are inspired to adopt, adapt and improve.  Like so many other regularly scheduled events, the Association of Fundraising Professionals (AFP) turned its 2020 Annual Conference into a VIRTUAL event, demonstrating the path for all of us to adopt, adapt and improve. Yo...

Adapting Your Case for Support of the Arts

Category: Case for Support
Top 10 Reasons to Support the Arts Here is an excellent blog post that will help any arts organization refine and adapt their case for support during these unprecedented times brought on by the Covid-19 pandemic. This well organized article can help development professionals adapt the messaging of their arts organizations to our radically and ...

Covid-19 Week 3: Working Through the Stages of Change

Category: News & Information
Managing the Stages of Change in the Covid-19 Age It is week three of Covid19 Fundraising, and we are starting to know more.  We now understand that we will have several more weeks of this new normal ahead.  We should be actively focused on working through the stages of grief and change and hopefully getting settled in to move our org...

Covid-19 Week 2: Shelter In Place and Seeking Balance

Category: News & Information
It is week 2 of Covid-19 Fundraising, and most all of us are now working remotely and struggling to maintain a focus on mission and purpose as well as to balance the pressures of our new work environments.  Are you finding your work hours are just as long?  Are you shifting your thoughts from thriving in the new year to just survive? ...

Hey Fundraisers, Let’s Roll …

Category: News & Information
Start today by looking after yourself and those who give you strength It's pretty hard to view the future of fundraising and our role as fundraisers when we are forced to work from home, but this recent post from the UK's digital fundraising guru Howard Lake gives us some sage advice for how we should face our work today. So, Hey Fundraisers! ...

Covid-19: What Should We Be Doing Now?

Category: News & Information
Communicate: with sincerity, purpose, and gratitude To assist out clients, colleagues and friends in this uncertain time of Covid-19, GoettlerAssociates is going to do what we believe our clients should be doing . . . communicating.  We are pleased to offer our take on the quickly changing development landscape, with this News That Matter...

Fundraising is not like Sales…or is it?

Category: Marketing & Communications
Many, many years ago when serving our local AFP (then NSFRE) Chapter as Education and Program Committee Chair, I arranged for a "sales coach" to make the monthly luncheon presentation. People were aghast! What in the world can development officers possibly learn from a ruthless, profit-driven salesman? Granted, fundraising is quite a bit di...