Fund Raising Matters

Fund Raising Matters
Goettler Associates presents Fund Raising Matters™, a regular publication offering the latest insights on fund raising.  We first introduced Fund Raising Matters as a traditional quarterly newsletter in 1996, continuing our commitment to advance the business of philanthropy.  

We hope you will find Fund Raising Matters insightful and informational. We hope it will assist your efforts in developing successful fund-raising strategies. As always, we welcome an opportunity to learn more about your situation and discuss how our experience and talents can further your success.

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Recent Articles

Do we need a strategic plan to raise more money?

Category: FRM Issue 69
Focus higher-level thinking on strategy development When was the last time a donor asked to see your strategic plan? Maybe a foundation grant application included a question about whether the organization has a plan, but honestly has anyone else asked? So why do we invest our organizational resources in these elaborate strategic planning ...

Consider strategy before setting goals

Category: FRM Issue 69
Your Planning Process Matters It seems there is a new book or formula for better organizational planning and strategy published every few weeks. Most people have to be reminded about what all the terms mean, and the differences between mission, vision, and values statements. It can get overwhelming. And, what about the process itself? What...

On Second Thought: Why Hire a Consultant?

Category: FRM Issue 69
By: David Goettler, CEO The fundraising profession has grown tremendously since its inception. Today, most organizations employ experienced and capable fundraisers on staff. Increasingly administration executives and governing boards may wonder why they would need to hire a consultant at all — isn’t that the role of the executive director...

Vision, Mission & Strategy: The Why, What & How of Planning

Category: FRM Issue 69
When starting a new planning process, focus on the why, what and how of planning: Vision:• Our Aspiration / The Why A vision statement should present the optimal future state, an ideal future even if it may never be achieved; a statement of where the organization is headed and what values are guiding that journey. Mission:• Our Purpose / The Wh...

Use Your Case to Win the Campaign

Category: FRM Issue 68
Emphasize the Process for a Better Product [caption id="attachment_2777" align="alignright" width="300"] Early involvement of key stakeholders is essential to the case process[/caption] When it’s done right, the process of developing the case for support can be as valuable as the finished product. Poorly executed, the process can become a nig...

What Makes your Case Credible?

Category: FRM Issue 68
The Marketplace Perspective Together with sufficient prospects and volunteers, a compelling case for support is generally considered indispensable to a successful capital campaign – or any other major gift fundraising activity. Most experienced fundraisers can easily give you a clear definition of the case for support. But, ask someone to define...

On Second Thought: Use Your Donors to Write the Case

Category: FRM Issue 68
We’ve said this before, but it bears repeating: the donor’s perspective is essential to the case for support. When you initiate the preparation of your case, you should involve key members of your organizational family and your best donor prospects in the process. In doing so, you are not only working to identify the unique perspective of your ...

8 Elements of an Effective Case for Support

Category: FRM Issue 68
When the time comes to review the first draft of the case, what should you look for? Based on our experience, an effective case for support should: Maintain the donor’s perspective and reflect the values, interests, and aspirations of prospective donors and volunteers. Build upon the strengths, accomplishments, and capabilities of the ins...

On Second Thought: Is Development Too Good for Marketing?

Category: FRM Issue 67
When we try to explain the marketplace perspective and its application to fundraising, we’re sometimes challenged by those who believe that the high-minded pursuit of philanthropy should not be contaminated by the crass business of marketing.  Is development too good for marketing? [caption id="attachment_1927" align="alignright" width="168"]...

Positioning Your Campaign for Success

Category: FRM Issue 67
Recently, we hear more and more funders hoping that local nonprofit organizations will collaborate with each other more often and more substantially. In some situations collaboration between two independent groups makes sense for the good of the community, but not always for the nonprofit organizations. Whatever one’s perspective is on the issue ...

Five Essential Campaign Marketing Principles

Category: FRM Issue 67
Are you working to position your fundraising campaign for success?  If so, make sure that you are employing the five essential campaign marketing principles: 1. Design for people. Today’s winning campaigns are successful because of the people involved — the campaign leadership, volunteers, and donors. Any marketing materials used in your ...

Marketing to Attract Donor Investment

Category: FRM Issue 67
Too many nonprofit organizations operate on the assumption that the greater their need — and the more they talk about it or “sell it” — the stronger their fundraising appeal will be and the more money they will raise. We must realize that simply being "for the social good" is no longer good enough. Today, what is more likely to attrac...

Define and Promote the Value You Provide

Category: FRM Issue 66
You should never assume that people understand exactly what your organization does – its mission, purpose, constituency, people, programs, performance, plans, etc. In our consulting work, we see time and again that the public’s perception of an organization can lag years behind the reality, even among well-informed community leaders. To most...

Find Out What They Really Think Before You Plan!

Category: FRM Issue 66
What is the first step you should take to move your nonprofit organization to a higher level of performance and effectiveness, especially in fundraising and development? If your first thought is strategic planning, then you have a lot of company. Among the organizations we serve, many have embarked on some kind of strategic planning exercise this y...

What is Branding?

Category: FRM Issue 66
Branding seeks to identify and express the competency that distinguishes your organization. The brand evokes the essence of what your organization is, what it does, and what it stands for. The intent is to create or reinforce, in the minds of your constituents, a powerful bond with the organization and/or program. For a nonprofit organization, a...