No. 58: Volume XVII Issue 1 Reported Increase in Fund-Raising Results, An Optimistic View of The Road Ahead, Focus on Individuals to Raise More No. 57: Volume XVI Issue 3 We Don't Need a Strategic Plan . . . Just a Good Case! • Who Should Write the Case for Support? • Your Case should include a Profile of the Institution • Goal Getter: Ohio State Bar Association's Moyer Legacy Fund Reaches Goal No. 56: Volume XVI Issue 2 Target Fund Raising Improves Marketing • Use Pronouns to Maintain Marketplace Perspective • The Donor-Centered Marketing & Fund-Raising Process • Goal Getter: The Human Race Theatre Company No. 55: Volume XVI Issue 1 Are Planning Studies Only for Brick and Mortar Campaigns? • When NOT to Conduct a Campaign Planning Study • Warning Signs for when NOT to conduct a Planning Study • On Second Thought: The New New Normal No. 54: Volume XV Issue 1 New Uses of IRS Form 990: To Improve Board Involvement • Advancement: A Team Effort for Continuous Improvement • New Requirements for Charitable Hospitals • Our SMART-FOCUS Fund-Raising Analysis Reprot Card No. 53: Volume XIV, Issue 2 The Road Ahead in a Changing Marketplace • Is it Time to Throw Out the Campaign Manual? • On Second Thought: Is Social Media Right for Your Organization? No. 52: Volume XIV Issue 1 The Continuing State of Philanthropy: Time-Tested Resolutions for a Good Year • Strengths + Objectivity = Success: Bringing Your Future Into Focus • FOCUS on fund-raising and setting S.M.A.R.T. goals • Start a SMART-FOCUS Fund-Raising Analysis Today! No. 51: Volume XIII, Issue 4 The State of Philanthropy: A Commentary • Focus on Awareness and Involvement • Benefits of the Leadership Awareness Program • On Second Thought: The History of The Goettler Series No. 50: Volume XIII, Issue 3 Our 50th Issue - Time for a Look Back; Be Specific! • The Campaign Principle; The Essential Elements of Winning Campaigns • Goal Getter: Dalton State College Wins Big with First Campaign No. 49: Volume XIII, Issue 2 Who is your Chief Volunteer Manager? • Stop! Look! LISTEN!; What Motivates a Volunteer? • On Second Thought: Does the Economy Matter? No. 48: Volume XIII, Issue 1 Resolve to Elevate Your Major Gifts Program to the Next Level • Metrics: Winning the Numbers Game • Major Gift Solicitation: Converting Interest and Involvement to Investment • On Second Thought: Teamwork - Where the Numbers Really Add Up. No. 47: Volume XII, Issue 4 Does your Board have Fund-Raising Power? • Focus your Board on Fund Raising • Functions of the Committee on Trustees • On Second Thought: The Capital Campaign as a Catalyst for Change No. 46: Volume XII, Issue 3 When Should the Case for Support by Written? • Communication Design • Enhance your Case for Support • On Second Thought: Use your Donors to Write the Case No. 45: Volume XII, Issue 2 Building Relationships - Building Organizations • Marketing to Attract Donor Investment • Five Essential Campaign Marketing Principles • Dalton State College Wins with Campaign Video No. 44: Volume XII, Issue 1 "I know it's feasible..." • The importance of the study report • Components of a study report • On Second Thought: Let's change the name No. 43: Volume XI, Issue 4 Create a strategic plan for advancement • Define and promote the value you provide • What exactly is branding? • On Second Thought; Making the case for development No. 42: Volume XI, Issue 3 Before you plan, create a baseline • Empowering the development office • The key elements of advancement • On Second Thought: Defining the Role of Philanthropy No. 41: Volume XI, Issue 2 Advancing On All Fronts • A Positive Outlook • Strengthening The Annual Fund • Goal Getters: Columbus State University raises $100 million No. 40: Volume XI, Issue 1 What should we expect from our volunteers? • What do our volunteers want from us? • What kind of support do volunteers need most? • The Fund-Raising Outlook for 2006, What’s on your mind? No. 39: Volume X, Issue 4 What's different about major gift fund raising? • How do you build a major gifts program? • Identifying potential donors • On Second Thought: The Changing View No. 38: Volume X, Issue 3 Are Your Board and CEO on the Same Page? • The Board's Role in Setting the Stage • Functions of an Effective Board • On Second Thought: Empower Your Foundation Board No. 37: Volume X, Issue 2 How Can You Benefit from Working with Counsel? • Can You Do It Yourself? • What Should You Ask A Consulting Firm? • On Second Thought: Forty Years, Two Generations No. 36: Volume X, Issue 1 Planning for Results • Strategic Leadership and Fund Raising • On Second Thought: Build Support for Your Mission and Vision No. 35: Volume IX, Issue 4 What Makes Your Case Credible? • How Do You Develop the Case? • What's the Real Purpose of the Case? No. 34: Volume IX, Issue 3 Marketing One to One • Positioning Your Campaign • On Second Thought: Is Fund Raising Too Good for Marketing? No. 33: Volume IX, Issue 2 Finding Out Where You Really Stand • The Proactive Study Interview • The Study Process • Creating a New Cultural Attraction No. 32: Volume IX, Issue 1 It’s a Good Year for a Capital Campaign • Before or After the Study? • Martin Library Wins with Leadership No. 31: Volume VIII, Issue 4 It’s a Marathon, Not a Sprint • Involving Board Members and Volunteers • On Second Thought: Following Up: Toward the Next Gift No. 30: Volume VIII, Issue 3 Is Your Board Prepared to Lead? • Building an Effective Board • On Second Thought: How Much Should the Board Give? No. 29: Volume VIII, Issue 2 Is Your Donor Base Changing? • The Economy and the Professional • The Money's Out There No. 28: Volume VIII, Issue 1 Is Your Capital Campaign Set Up for Success—or Failure? • Why Campaigns Fail • The Campaign Plan: Putting It All Together No. 27: Volume VII, Issue 4
Should You Go . . . or Should You Wait? • The Winning Campaign • What's the Focus of Your Campaign? • On Second Thought: Is Your Campaign Undercapitalized No. 26: Volume VII, Issue 3 Staying Objective in Difficult Times • The Cost of Fund Raising • The Benefits of Counsel • Goal Getters: Grove City College No. 25: Volume VII, Issue 2 Let's Talk About Planned Giving • To Endow or Not to Endow • On Second Thought: Our 25th Issue . . . So What? • Who to Involve in Your Planned Giving Program No. 24: Volume VII, Issue 1
What's Wrong with Giving? • It's Not Who You Know . . . It's Who Knows You! • On Second Thought:New year. New realities. New resolutions. No. 23: Volume VI, Issue 4 "What Can I Do to Help?" • What You're Telling Us •
Goal Getters: Whitham Health Services No. 22: Volume VI, Issue 3 Whose Ask is it Anyway?" • How to Spot Effective Volunteers •
What are the Jobs of an Effective Volunteer? • Goal Getters: The University of Findlay No. 21: Volume VI, Issue 2 "What Ever Happened to Our Strategic Plan?" • Building Teamwork •
How Effective is your Organization's Planning? • Goal Getters: The YMCA of Greater Toledo No. 20: Volume VI, Issue 1 Participation...or Leadership? • Strengthening Your Board Through a Campaign •
The Ideal Trustee • Goal Getters: The Broome Library Foundation No. 19: Volume V, Issue 4 What are YOU Selling? • Marketing to Your Donors •
Campaign Hearsay • Goal Getters: The YWCA El Paso Del Norte Region No. 18: Volume V, Issue 3 What is a Major Gift? • "Investor Relations" •
Major Gifts and the Big Picture No. 17: Volume V, Issue 2 You Decide! • What Can Be Learned from a Feasibility Study • On Second Thought: Is the Internet in Your Future • Credo for a Campaign No. 16: Volume V, Issue 1 Turn Your Donors into Owners! • Before Your Sell Them on Your Goals... •
On Second Thought: Four Resolutions for the New Year • Are Your Donors "Owners?" No. 15: Volume IV, Issue 4 Developing Effective Volunteers • Which Came First, The Volunteer or the Prospect • Goal Getters: The Anthony Wayne Area Council of the Boy Scouts of America • Congratulations Award Winners! • Why People Give No. 14: Volume IV, Issue 3 How to Promote Planned Giving • Your Endowment Campaign • Goal Getters: Clearfield Hospital • The Role of Volunteers • 1998: Giving Up 10.7%; Bequests Up 7.8% No. 13: Volume IV, Issue 2 Eye on the Goal • Invest in Quality...or Don't Invest at All • Goal Getters: The Galion Community Center YMCA No. 12: Volume IV, Issue 1 Give your Organization a Face Lift! • Building donor Involvement through the Case for Support • Goal Getters: The YWCA of Greater Harrisburg No. 11: Volume III, Issue 4 Deciding Who To Ask: Different Ways of Viewing Your Market • Numbers that Don't Always Add Up: Gift Averaging Doesn't Work • Goal Getters: The Jacksonville Zoo • Bookmarks No. 10: Volume III, Issue 3 Be Prepared! • Lights, Camera, Learn! • Goal Getters: What makes a campaign goal a mega-goal? • On Second Thought: The Coming Philanthropic Explosion! No. 09: Volume III, Issue 2 How to Ask: SomeTips for Your Volunteers • Mobilizing for the Campaign • (Asking) True or False • On Second Thought: Fund Raising's Year 2000 Problem No. 08: Volume III, Issue 1 Donor-Centered Marketing • Are You Donor Centered? • The "Four Ws" of Major Gift Solicitation • On Second Thought: Remain Committed to Campaign Planning No. 07: Volume II, Issue 4 Planned Giving • Bull's Eye! • Remember Me? • Planned or Unplanned? • Expert Counsel • On Second Thought: Keep Your Focus No. 06: Volume II, Issue 3 Six Criteria for an Effective Board • Dream Team • A Board by Any other Name... • The Board and the CEO • On Second Thought: Separate is Not Always Better No. 05: Volume II, Issue 2 Going Outside for Help • Shifting Sands • Expecting Excellence • Prior Planning Ensures Performance • On Second Thought: There is Reason for Hope No. 04: Volume II, Issue 1 Making Your Case • Volunteer Ambassadors • Dump the Doldrums • Ensure Consistency in Your Message No. 03: Volume I, Issue 3 Taking Your Donor's Perspective • Teamwork • Ripe with Possibilities • The Million
Dollar Question • In Terms of Donors No. 02: Volume I, Issue 2 Prospect Research: Information to Grow On • Get it Done. Do it Right. • Are You Ready to Launch a Campaign? No. 01: Volume I, Issue 1 Ready, Set, Go! • Which Came First, the Volunteer or the Prospect? • Digging In: The Research Process
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