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Fund Raising Matters

Goettler Associates presents Fund Raising Matters, a quarterly publication offering the latest insights on fund raising.

If you would like to receive a copy of Fund Raising Matters in the future by e-mail, just click here to subscribe. You may also select the Stay Informed feature on this web-site to gain access to The Goettler Series and to receive an e-mail reminder as updates are published to the website.

We hope you find this resource helpful and descriptive of our firm's philosophy and approach to the business of philanthropy.

No. 58: Volume XVII Issue 1
Reported Increase in Fund-Raising Results, An Optimistic View of The Road Ahead, Focus on Individuals to Raise More

No. 57: Volume XVI Issue 3
We Don't Need a Strategic Plan . . . Just a Good Case! • Who Should Write the Case for Support? • Your Case should include a Profile of the Institution • Goal Getter: Ohio State Bar Association's Moyer Legacy Fund Reaches Goal

No. 56: Volume XVI Issue 2
Target Fund Raising Improves Marketing • Use Pronouns to Maintain Marketplace Perspective • The Donor-Centered Marketing & Fund-Raising Process • Goal Getter: The Human Race Theatre Company

No. 55: Volume XVI Issue 1
Are Planning Studies Only for Brick and Mortar Campaigns? • When NOT to Conduct a Campaign Planning Study • Warning Signs for when NOT to conduct a Planning Study • On Second Thought: The New New Normal

No. 54: Volume XV Issue 1
New Uses of IRS Form 990: To Improve Board Involvement • Advancement: A Team Effort for Continuous Improvement • New Requirements for Charitable Hospitals • Our SMART-FOCUS Fund-Raising Analysis Reprot Card

No. 53: Volume XIV, Issue 2
The Road Ahead in a Changing Marketplace • Is it Time to Throw Out the Campaign Manual? • On Second Thought: Is Social Media Right for Your Organization?

No. 52: Volume XIV Issue 1
The Continuing State of Philanthropy: Time-Tested Resolutions for a Good Year • Strengths + Objectivity = Success: Bringing Your Future Into Focus • FOCUS on fund-raising and setting S.M.A.R.T. goals • Start a SMART-FOCUS Fund-Raising Analysis Today!

No. 51: Volume XIII, Issue 4
The State of Philanthropy: A Commentary • Focus on Awareness and Involvement • Benefits of the Leadership Awareness Program • On Second Thought: The History of The Goettler Series

No. 50: Volume XIII, Issue 3
Our 50th Issue - Time for a Look Back; Be Specific! • The Campaign Principle; The Essential Elements of Winning Campaigns • Goal Getter: Dalton State College Wins Big with First Campaign

No. 49: Volume XIII, Issue 2
Who is your Chief Volunteer Manager? • Stop! Look! LISTEN!; What Motivates a Volunteer? • On Second Thought: Does the Economy Matter?

No. 48: Volume XIII, Issue 1
Resolve to Elevate Your Major Gifts Program to the Next Level • Metrics: Winning the Numbers Game • Major Gift Solicitation: Converting Interest and Involvement to Investment • On Second Thought: Teamwork - Where the Numbers Really Add Up.

No. 47: Volume XII, Issue 4
Does your Board have Fund-Raising Power? • Focus your Board on Fund Raising • Functions of the Committee on Trustees • On Second Thought: The Capital Campaign as a Catalyst for Change

No. 46: Volume XII, Issue 3
When Should the Case for Support by Written? • Communication Design • Enhance your Case for Support • On Second Thought: Use your Donors to Write the Case

No. 45: Volume XII, Issue 2
Building Relationships - Building Organizations • Marketing to Attract Donor Investment • Five Essential Campaign Marketing Principles • Dalton State College Wins with Campaign Video

No. 44: Volume XII, Issue 1
"I know it's feasible..." • The importance of the study report • Components of a study report • On Second Thought: Let's change the name

No. 43: Volume XI, Issue 4
Create a strategic plan for advancement • Define and promote the value you provide • What exactly is branding? • On Second Thought; Making the case for development

No. 42: Volume XI, Issue 3
Before you plan, create a baseline • Empowering the development office • The key elements of advancement • On Second Thought: Defining the Role of Philanthropy

No. 41: Volume XI, Issue 2
Advancing On All Fronts • A Positive Outlook • Strengthening The Annual Fund • Goal Getters: Columbus State University raises $100 million

No. 40: Volume XI, Issue 1
What should we expect from our volunteers? • What do our volunteers want from us? • What kind of support do volunteers need most? • The Fund-Raising Outlook for 2006, What’s on your mind?

No. 39: Volume X, Issue 4
What's different about major gift fund raising? • How do you build a major gifts program? • Identifying potential donors • On Second Thought: The Changing View

No. 38: Volume X, Issue 3
Are Your Board and CEO on the Same Page? • The Board's Role in Setting the Stage • Functions of an Effective Board • On Second Thought: Empower Your Foundation Board

No. 37: Volume X, Issue 2
How Can You Benefit from Working with Counsel? • Can You Do It Yourself? • What Should You Ask A Consulting Firm? • On Second Thought: Forty Years, Two Generations

No. 36: Volume X, Issue 1
Planning for Results • Strategic Leadership and Fund Raising • On Second Thought: Build Support for Your Mission and Vision

No. 35: Volume IX, Issue 4
What Makes Your Case Credible? • How Do You Develop the Case? • What's the Real Purpose of the Case?

No. 34: Volume IX, Issue 3
Marketing One to One • Positioning Your Campaign • On Second Thought: Is Fund Raising Too Good for Marketing?

No. 33: Volume IX, Issue 2
Finding Out Where You Really Stand • The Proactive Study Interview • The Study Process • Creating a New Cultural Attraction

No. 32: Volume IX, Issue 1
It’s a Good Year for a Capital Campaign • Before or After the Study? • Martin Library Wins with Leadership

No. 31: Volume VIII, Issue 4
It’s a Marathon, Not a Sprint • Involving Board Members and Volunteers • On Second Thought: Following Up: Toward the Next Gift 

No. 30: Volume VIII, Issue 3
Is Your Board Prepared to Lead? • Building an Effective Board • On Second Thought: How Much Should the Board Give?

No. 29: Volume VIII, Issue 2
Is Your Donor Base Changing? • The Economy and the Professional • The Money's Out There

No. 28: Volume VIII, Issue 1
Is Your Capital Campaign Set Up for Success—or Failure? • Why Campaigns Fail • The Campaign Plan: Putting It All Together

No. 27: Volume VII, Issue 4
Should You Go . . . or Should You Wait? • The Winning Campaign • What's the Focus of Your Campaign? • On Second Thought: Is Your Campaign Undercapitalized

No. 26: Volume VII, Issue 3
Staying Objective in Difficult Times • The Cost of Fund Raising • The Benefits of Counsel • Goal Getters: Grove City College

No. 25: Volume VII, Issue 2
Let's Talk About Planned Giving • To Endow or Not to Endow • On Second Thought: Our 25th Issue . . . So What? • Who to Involve in Your Planned Giving Program

No. 24: Volume VII, Issue 1
What's Wrong with Giving? • It's Not Who You Know . . . It's Who Knows You! • On Second Thought:New year. New realities. New resolutions.

No. 23: Volume VI, Issue 4
"What Can I Do to Help?" • What You're Telling Us • Goal Getters: Whitham Health Services

No. 22: Volume VI, Issue 3
Whose Ask is it Anyway?" • How to Spot Effective Volunteers • What are the Jobs of an Effective Volunteer? • Goal Getters: The University of Findlay

No. 21: Volume VI, Issue 2
"What Ever Happened to Our Strategic Plan?" • Building Teamwork • How Effective is your Organization's Planning? • Goal Getters: The YMCA of Greater Toledo

No. 20: Volume VI, Issue 1
Participation...or Leadership? • Strengthening Your Board Through a Campaign • The Ideal Trustee • Goal Getters: The Broome Library Foundation

No. 19: Volume V, Issue 4
What are YOU Selling? • Marketing to Your Donors • Campaign Hearsay • Goal Getters: The YWCA El Paso Del Norte Region

No. 18: Volume V, Issue 3
What is a Major Gift? • "Investor Relations" • Major Gifts and the Big Picture

No. 17: Volume V, Issue 2
You Decide! • What Can Be Learned from a Feasibility Study • On Second Thought: Is the Internet in Your Future • Credo for a Campaign

No. 16: Volume V, Issue 1
Turn Your Donors into Owners! • Before Your Sell Them on Your Goals... • On Second Thought: Four Resolutions for the New Year • Are Your Donors "Owners?"

No. 15: Volume IV, Issue 4
Developing Effective Volunteers • Which Came First, The Volunteer or the Prospect • Goal Getters: The Anthony Wayne Area Council of the Boy Scouts of America • Congratulations Award Winners! • Why People Give

No. 14: Volume IV, Issue 3
How to Promote Planned Giving • Your Endowment Campaign • Goal Getters: Clearfield Hospital • The Role of Volunteers • 1998: Giving Up 10.7%; Bequests Up 7.8%

No. 13: Volume IV, Issue 2
Eye on the Goal • Invest in Quality...or Don't Invest at All • Goal Getters: The Galion Community Center YMCA

No. 12: Volume IV, Issue 1
Give your Organization a Face Lift! • Building donor Involvement through the Case for Support • Goal Getters: The YWCA of Greater Harrisburg

No. 11: Volume III, Issue 4
Deciding Who To Ask: Different Ways of Viewing Your Market • Numbers that Don't Always Add Up: Gift Averaging Doesn't Work • Goal Getters: The Jacksonville Zoo • Bookmarks

No. 10: Volume III, Issue 3
Be Prepared! • Lights, Camera, Learn! • Goal Getters: What makes a campaign goal a mega-goal? • On Second Thought: The Coming Philanthropic Explosion!

No. 09: Volume III, Issue 2
How to Ask: SomeTips for Your Volunteers • Mobilizing for the Campaign • (Asking) True or False • On Second Thought: Fund Raising's Year 2000 Problem

No. 08: Volume III, Issue 1
Donor-Centered Marketing • Are You Donor Centered? • The "Four Ws" of Major Gift Solicitation • On Second Thought: Remain Committed to Campaign Planning

No. 07: Volume II, Issue 4
Planned Giving • Bull's Eye! • Remember Me? • Planned or Unplanned? • Expert Counsel • On Second Thought: Keep Your Focus

No. 06: Volume II, Issue 3
Six Criteria for an Effective Board • Dream Team • A Board by Any other Name... • The Board and the CEO • On Second Thought: Separate is Not Always Better

No. 05: Volume II, Issue 2
Going Outside for Help • Shifting Sands • Expecting Excellence • Prior Planning Ensures Performance • On Second Thought: There is Reason for Hope

No. 04: Volume II, Issue 1
Making Your Case • Volunteer Ambassadors • Dump the Doldrums • Ensure Consistency in Your Message

No. 03: Volume I, Issue 3
Taking Your Donor's Perspective • Teamwork • Ripe with Possibilities • The Million Dollar Question • In Terms of Donors

No. 02: Volume I, Issue 2
Prospect Research: Information to Grow On • Get it Done. Do it Right. • Are You Ready to Launch a Campaign?

No. 01: Volume I, Issue 1
Ready, Set, Go! • Which Came First, the Volunteer or the Prospect? • Digging In: The Research Process

 
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