When the time comes to review the first draft of the case, what should you look for? Based on our experience, an effective case for support should:
- Maintain the donor’s perspective and reflect the values, interests, and aspirations of prospective donors and volunteers.
- Build upon the strengths, accomplishments, and capabilities of the institution, rather than its deficiencies or needs.
- Position the institution in the minds of prospective donors as a distinctive asset to the community and region.
- Present the campaign and its objectives as an investment opportunity that will produce a substantial return in the form of benefits to those served by the institution.
- Go beyond the institution to advocate for the cause that the institution represents.
- Provide the facts required to support its claims.
- Stimulate a positive emotional response (in the same way as an effective speech) and a call to action.
- Create a sense of urgency by helping to convince prospective donors and volunteers that the campaign goal must be achieved on schedule.
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For more on The Case for Support, How it Can Position Your Institution for Success access, Goettler Series Volume 4